We aim to understand and exploit human capabilities in our customers’ applied contexts, and design elegant human centric solutions to interpret, support and influence human behaviour. We also seek to develop new technologies inspired by our research in the human sciences
Humans are highly effective at processing vast quantities of information, particularly related to the local environment. The output of this processing rarely reaches perceptual (conscious) processing centres, yet has a large impact on behaviour. Affective State enables our customers to understand how both conscious and pre- conscious processing of information influences individuals, their interactions with the local environment and their ability to perform routine tasks and make decisions.
Our decision environments comprise both virtual and real domains - at Affective State we understand the factors that influence behaviour in these environments and are able to exploit the unique sensory and processing abilities of humans to optimise the speed and quality of decisions.
Experience in the recording and interpretation of electrical brain activity, in demanding environments underpins Affective States’ ability to deliver innovative neuro-inspired solutions.
Affective State has extensive experience in understanding visual performance in a wide range of environments. Eye tracking; Visual performance assessment; Pupillometry; Environmental assessments.
Affective State has developed novel visual and tactile interfaces designed to enhance situational awareness in the absence of any cognitive burden. Interfaces are designed to exploit the automated sensory processing capabilities that humans employ routinely without any awareness.
Affective State has extensive experience in understanding visual performance in a wide range of environments. Eye tracking; Visual performance assessment; Pupillometry; Environmental assessments.
Affective State has developed novel visual and tactile interfaces designed to enhance situational awareness in the absence of any cognitive burden.
Affective State has developed techniques to rapidly prototype novel interface concepts, including in their design objective measures designed to enable a rigarous evaluation of efficacy.
AS BehindTheScencesOf RITAHiRes from RITA Advocate on Vimeo.
Affective State Ltd,
Radley House,
8 St. Cross Road,
Winchester,
Hampshire
SO23 9HX
UK
Telehone: +44 (0)1962 808090
Email: info@affectivestate.com